Janice Lin

Founder and Managing Partner, Strategen Consulting LLC
Co-Founder and Executive Director, California Energy Storage Alliance (CESA)
Board of Directors and Chair of the Executive Committee, Global Energy Storage Alliance (GESA)

Janice Lin brings more than two decades of experience in clean energy strategy, market development, and corporate strategy to Strategen. During this time she has advised a diverse range of clients including renewable energy equipment manufacturers and service providers, large corporations diversifying into clean energy, and real estate developers building sustainable communities.

In 2014 Janice co-founded the Global Energy Storage Alliance (GESA), an international non-profit organization, and currently serves on the Board of Directors and as Chair of the Executive Committee. Prior to that Janice co-founded the California Energy Storage Alliance (CESA) in 2009, and currently serves on the Board of Advisors for the Energy Policy Initiatives Center (EPIC) and the Energy Storage Committee of Joint Venture Silicon Valley. Janice is also a Member of the Advisory Council of the German American Chamber of Commerce, the UCSD Strategic Energy Initiatives Advisory Council, and Chair of the annual Energy Storage North America (ESNA) conference.

Prior to founding Strategen in 2005, Janice held several senior management positions with PowerLight Corporation (now SunPower Corporation), including Vice President of Product Strategy and Vice President of Business Development. During her tenure at PowerLight, Janice led initiatives in product and new market strategies, business development, regulatory affairs, strategic partnerships, investor relations, and customer finance.

Janice holds an MBA from the Stanford Graduate School of Business, a BS from the Wharton School, University of Pennsylvania, and a BA in International Relations from the University of Pennsylvania’s College of Arts and Sciences. She is the winner of ESA's 2013 Phil Symons Energy Storage Award, and NAATBATT’s 2014 Market Development Award.

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Mark Higgins

Vice President and COO

Mark Higgins is Strategen’s Chief Operating Officer and leads the company’s consulting practice. Mark’s career in the energy industry has focused on renewables project development and utility regulatory strategy. Prior to Strategen, Mark served as Pacific Gas and Electric Company’s lead on electric transmission policy work at the CAISO, where he worked on formulating PG&E policy on energy storage, demand response, generator interconnection and transmission planning issues. Prior to PG&E, Mark was Director, Utility West at SunEdison (by way of its acquisition of FRV and MMA Renewable Ventures). His responsibilities included management of California utility scale project development strategy and execution. Mark’s portfolio of projects included more than 1 GW of pipeline including SunEdison’s largest development asset, for which he secured 132 MW of PPAs with California utilities. Mark also served as Vice President of Finance of Hu Honua Bioenergy, a 21.5 MW biomass power redevelopment project in Hawaii that was ranked in January 2015 by state government as the “#1 Clean Energy Leader” project in Hawaii.

Mark also has a strong private equity, venture capital and investment banking background, including placing over $125 million in equity for publicly traded companies while at Roth Capital Partners, and serving as the founding Associate at Finistere Partners, where he managed the launch of a $70 million Pacific-rim focused venture fund investing in the agricultural biotech and medical devices sectors.

Mark has also worked for the U.S. Foreign Commercial Service in Auckland, New Zealand, and as a systems analyst at Deloitte Consulting's Chicago office. Mark holds a Master of Pacific International Affairs from the University of California, San Diego, and a Bachelor of Arts in government from the University of Notre Dame.

In addition to his role at Strategen, Mark also serves as an advisor to the California Energy Storage Alliance, sits on the Steering Committee of the Australian Energy Storage Alliance, and serves on the City of Lafayette, California’s Environmental Task Force.

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Dana Talise

Chief Financial Officer

Dana Talise is Strategen’s Chief Financial Officer and leads the company’s accounting and finance functions. Dana's career in operations and accounting has been focused on environmental and urban preservation non profits and small consulting firms. She brings over 15 years of finance, human resources, operations and business advisory experience to the team. In her role as Director of Finance and Accounting for San Francisco Heritage, she is actively managing the finances of a $4.3M capital campaign, a project focused on continued vigor and utility of the historic preservation movement in San Francisco.

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Cedric Christensen


Cedric Christensen is a Director in Strategen’s Government and Public Sector practice. He manages projects with the U.S. Department of Energy and State Energy Agencies, including the DOE Global Energy Storage Database - the wikipedia of Energy Storage (goo.gl/xAbvxG). He leads policy and value proposition work on demand side management and serves a range of clients including renewable energy equipment manufacturers, developers, and service providers as well as corporations diversifying into clean energy.

Cedric led CESA’s expansion in the midst of AB2514 implementation – the Energy Storage Assembly Bill. Since he joined the organization, he has worked on a number of strategic market development initiatives with key regulatory agencies (CPUC, CEC, CAISO, and the CA Governor’s Office). His work includes launching Energy Storage North America, the largest Energy Storage Conference in North America.

Prior to CESA, he was General Manager for Agrion - a global network of Fortune 500 companies focused on Energy and Sustainability. Former United Nations Strategy Consultant with extensive international experience including managing sustainability and renewable energy projects with UNDP in Ecuador, the Global Environmental Fund and Ubifrance, French embassy trade office. Cedric received his Master's Degree in Policy & International Affairs from Sciences Po Paris.

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Lon Huber


Lon Huber is a Director in Strategen’s Government and Utility Practice. Prior to joining Strategen, Lon worked for the ratepayer advocate office in Arizona where he was the staff lead on key issues facing the electric utilities in the state. In this position he shaped high profile decisions around net metering, resource procurement, and utility owned distributed generation.

Lon got his start in the policy field at a University of Arizona based energy research institute. Subsequently, he worked in the private sector for several years in positions related to energy policy and economic development. His experience spans leading project finance for a solar integrator to managing regional policy efforts for a large solar panel manufacturer. Due to his efforts in the community, Mr. Huber received a congressional recognition award for his work in educating citizens about solar energy. During this time, he was also recognized as an Arizona Daily Star “40 under 40” winner for leadership, community impact, and professional accomplishment.

Lon earned a Bachelor of Science degree in Public Policy and Management and a Master’s of Business Administration from the University of Arizona.

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Edward Burgess


Edward Burgess is a Manager in Strategen's Government and Utility Practice. Prior to joining Strategen, Ed worked as an independent consultant for Kris Mayes Law Firm and Schlegel & Associates where he served clients in the renewable energy and energy efficiency industries, including several Fortune 500 companies, major project developers, trade associations, utilities, government agencies, and foundations. His analysis has helped to shape state regulations and policies related to energy portfolio standards, distributed generation, and transmission planning.

In addition to his consulting work, Ed also played a lead role in two major initiatives at Arizona State University: the Utility of the Future Center and the Energy Policy Innovation Council where he conducted research and policy analysis for the Governor's Office of Energy Policy, the Department of Environmental Quality, and other major stakeholders in Arizona.

Ed began his career working on environmental policy at the Environmental Defense Fund in New York. He earned his bachelor's degree in Chemistry from Princeton University and two degrees from Arizona State University - Master of Science (M.S.) in Sustainability and Professional Science Master (P.S.M.) of Solar Energy Engineering and Commercialization.

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Shana Patadia

Senior Consultant

Shana Patadia is an Consultant at Strategen Consulting. Prior to her role at Strategen, Shana worked on a range of federal consulting projects. She has developed several modeling methodologies and tools for valuing energy security, analyzing utility rate impact for renewables, and modeling large federal funds.

Shana’s initial involvement in the energy sector was through green jobs analysis with UC Berkeley, the results of which were published in a widely cited paper in Energy Policy, “Putting Renewables and Energy Efficiency to Work.” Subsequently Shana has worked on a range of projects including electric vehicle to grid modeling for California, renewable energy project analysis, and the economics of carbon capture.

Shana received a Bachelor of Science in Business Administration and a Bachelors of Arts in Economics from UC Berkeley. She received her Masters of Environmental Management, focused on Energy and Environment, from Duke University’s Nicholas School of Environment.

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Jin Noh


Jin Noh is an Consultant at Strategen Consulting. Prior to joining Strategen, Jin worked as an analyst at SRI International where he worked on a range of science, technology, and innovation policy consulting projects for public and private sector clients. At SRI, he worked on several energy-related projects, such as developing clean energy innovation metrics for the New York State Energy & Research Development Authority (NYSERDA) and designing an energy and nanotechnology incubator for the King Abdulaziz City for Science & Technology (KACST).

Jin has also conducted graduate research for various energy sector clients, such as Sfuncube, Sonoma Clean Power (SCP), and Department of Energy (DOE). Notably, he conducted a comprehensive analysis of the incentives, policies, and rate structures of major energy storage procurements across the US, Japan, and Germany to provide a procurement strategy for SCP.

Jin received a Bachelor of Arts in Public Policy Studies and Economics from Duke University, and a Master's in Public Policy from the University of California, Berkeley. His master's thesis assessed state regulatory decisions on grid resilience investments on behalf of the Office of Energy Policy & Systems Analysis at the DOE.

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Randy Fish


Randy Fish is a Consultant in Strategen's Government and Utility Practice. He also manages the Energy Storage North America program, social media marketing, and business development activities.

Randy brings ten years of experience in international development, project management, and science communications. Most recently, Randy managed a sustainability and science field station in the Virgin Islands. In addition to educating students and visitors about the facility’s microgrid and conservation measures, he successfully implemented the station’s first net-energy metering interconnection. Prior to his island life, Randy began his career as a US Peace Corps volunteer in Tanzania. As an Environmental Extension Agent, he collaborated with local communities to promote adoption of small-scale, off-grid solar in homes and hospitals, increase utilization of sustainable agriculture techniques, and build consensus on water resource management issues.

Randy received a Bachelor of Arts in Geography from California State University, Chico and a Masters of Science from Michigan Technological University. His master’s thesis focused on modeling the effects of climate change on water resources in Tanzania.

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Zoe Fishman

Marketing and Events Manager

Zoe Fishman is Strategic Marketing and Events Manager for Strategen Consulting. She leads all marketing programs for Energy Storage North America, including supporting partnerships, messaging and social media.

Zoe has worked in marketing and communications for the clean energy industry for over five years. Prior to joining Strategen, she was a Content Strategist at Choose Energy, a Kleiner Perkins-backed energy choice platform, where she focused on making retail energy choices clear and engaging for consumers. She also spent four years at Antenna Group, the largest clean energy communications firm in the United States. As an Account Supervisor, Zoe led media strategy, content marketing and thought leadership campaigns for clients in the energy storage, solar energy and energy efficiency sectors. She excels at helping clients craft their message and differentiate themselves in evolving industries, and has secured several prestigious industry awards and speaking opportunities on behalf of clients, including the World Economic Forum Technology Pioneers and the Bloomberg New Energy Finance Pioneers Award.

Zoe holds a Bachelor of Arts degree in History from UC Berkeley.

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Meta Lackland

Finance Associate

Meta Lackland is a Finance Associate at Strategen Consulting. Meta has over 15 years of experience in business administration and financial analysis.

Prior to joining the team at Strategen, Meta has been an owner and consultant, helping small business owners around the topics of business development.

Meta has expertise is in the management of Sponsored Research (federal and private funded research). She has managed teams at California Pacific Medical Center Research Institute, the University of Miami, and Florida International University. She has managed portfolios that range from $35 million to $350 million in federal and sponsored research funding. She has been a key innovator in restructuring systems. She has an eye for detail and passion for motivating teams.

Meta has a Bachelors of Science degree from the University of Missouri-Columbia.

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Bill Ehrlich

Senior Analyst

Bill Ehrlich is a Senior Analyst at Strategen Consulting. Prior to joining the team at Strategen, Bill worked at Greentech Media in business development for their solar practice.

Bill has worked in clean energy and the electrical industry since graduating from college with a degree in finance. He has blended a financial background with strong technical experience in the field in order to achieve a holistic perspective of electrical energy. In addition to his work at Greentech Media, Bill's experience includes analytical lab work on fuel cells, project management for a commercial solar integrator, and electrical work for high rise buildings in downtown Chicago. He brings a deep understanding of the energy ecosystem as well as a passion for renewable energy and energy storage.

Bill holds a Bachelor of Business Administration in Finance from the University of Notre Dame.

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Anirudh Kshemendranath

Senior Analyst

Anirudh Kshemendranath is a Senior Analyst at Strategen Consulting. Prior to joining the team at Strategen, Anirudh worked for Bosch Energy Storage doing analytical modeling on wholesale market participation.

Anirudh has an extensive engineering background and has worked on energy storage at numerous steps of the value chain including: manufacturing research, international advanced energy business development, and building algorithms for energy storage dispatch. Anirudh assists with technical analysis and analytical modeling to optimize energy storage dispatch and accurately value energy storage grid benefits.

Anirudh holds a Master of Science (M.S.) from Carnegie Mellon's Energy Science, Technology, and Policy (ESTP) program.

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Jake Bartell


Jake Bartell is an Analyst with Strategen Consulting. Before joining the Strategen team, Jake worked at Sunrun leading a specialist advisor team.

Jake’s involvement in renewable energy began with an analyst contractor position with Tucson Electric Power as an undergrad at University of Arizona. He continued developing his energy experience working with in home consumption monitoring equipment, transportation logistics, and residential solar. In addition to his experience with Sunrun and Tucson Electric Power, Jake brings a solid understanding of customer interests, a passion for grid edge technologies, and a physical science background to the team.

Jake holds a Bachelor of Science from the Arizona State University.

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Don Liddell

Senior Advisor

Don Liddell is a Principal of Douglass & Liddell, and specializes exclusively in energy business transactions and regulatory proceedings involving a broad array of energy-related products and services. He is also General Counsel for the California Energy Storage Alliance.

Don has over 30 years of experience in the private and government sectors of the industry. Prior to joining with Dan Douglass to form Douglass & Liddell, Don was Assistant General Counsel for Sempra Energy. He also served on the Board of Directors of the Independent Energy Producers Association from 1990 to 1997, including a term as Chairman. As an Adjunct Professor, he helped create and taught a course in Energy Law and Policy at the University of San Diego's School of Law. Prior to joining Sempra's predecessor companies in 1982, he was counsel to the United States Department of Energy's San Francisco office.

He received an LL.M from the London School of Economics, a J.D. from the University of California Hastings College of the Law, and his B.A. with honors from San Diego State University.


Ron Hofmann

Senior Advisor

Ron Hofmann specializes in business development and technology assessment in the energy sector. Mr. Hofmann has extensive experience in developing new businesses and markets from the ground up. Currently, he sits on two Boards of Directors (Power Standards Laboratory & Sentient Energy) and one Board of Advisors (Strategen). In the recent past, he has served on two PV-related Boards of Advisors (PowerLight and PVT Solar). He also is a pro-bono advisor to several emerging energy-related technology companies and projects, and is involved in an ARPA-E project related to Micro-PMU’s. Through CIEE at the University of California, he helped the California Energy Commission’s PIER program develop RD&D projects and through Lawrence Berkeley National Laboratory, he advised regulators on the implications of Smart Grid technologies especially those that involved controls & communications. He is also a Venture Advisor for Claremont Creek Ventures.

Over the past 45 years, Mr. Hofmann has started several successful enterprises. In the early seventies, he helped pioneer the commercialization of engineering simulation software (PISCES) through direct sales and the use of CDC Cybernet (an early worldwide computer network of mainframes). In 1974, he co-founded and co-managed a SAIC office for 9 years. Among his long-term clients were EPRI for nuclear reactor safety software development (STEALTH codes) and ONWI/ERDA for nuclear waste isolation simulations. In 1983, he was a co-founder (and the original CEO for 10 years) of EnergyLine Systems, Inc. ELSI, acquired in 1998 by S&C Electric, developed smart (communicating) controls for commercial and industrial HVAC equipment (e.g., chillers, unitary equipment, VAV boxes, etc.) and electric utility power-distribution controls for sectionalizers (IntelliTEAM), capacitor banks, reclosers, etc.

Mr. Hofmann has a mechanical engineering degree from the University of California in Berkeley and did post-graduate studies in thermo sciences at the University of Wisconsin in Madison. For many years, he was an active (and charter) participant in the CEO Forum sponsored by the Santa Clara University Business School. In his career, he has held technical, marketing, sales, and management positions in large and small companies.


Roger Levy

Senior Advisor

Roger Levy established Levy Associates in 1980. He has been actively involved with the utility industry since the mid 1970's, completing over 200 projects in system development, planning, implementation, evaluation, and research.

Roger was the principal consultant for the California Energy Commission advanced metering and pricing initiatives as well as the lead on the California Statewide Pricing Pilot. As a consultant to the Lawrence Berkeley National Laboratory Demand Response Research Center he developed their first comprehensive research plan, initiated the commercialization of OpenADR, and managed projects to enable dynamic pricing and demand response technology. Roger was also the lead consultant on the DOE/LBNL Smart Grid Technical Advisory Project where he provided technical, policy, and research support to NARUC and over 20 state regulatory commissions nationally. Roger also participated as senior technical advisor on several of the DOE funded Smart Grid Investment Grant Consumer Behavior pilots.

Roger has been involved with sustainable community projects, transportation planning, environmental impact evaluations, technology development, and implementation in private industry and with utilities. He began his career with the Corporate Planning group at Xerox Corporation, was a senior system analyst with RCA Computer Systems, and spent seven years as a management consultant with Arthur Young & Company and Price Waterhouse. In the mid 1970's Roger received a special appointment to the just inaugurated California Energy Commission where he managed 23 of the first PURPA pricing and load management pilots and co-managed development of the State Load Management Standards.

Roger received a BS in Management Science from the Simon Graduate School of Management at the University of Rochester and a MBA in Quantitative Methods from the Marshall Graduate School of Business at the University of Southern California.


Ron Kenedi

Senior Advisor

Ron Kenedi has spent more than 30 years in the Solar Power industry bringing to life his core belief that “Solar Power should be a vital part of the mainstream energy solution”. Today, with the Solar Power industry simultaneously experiencing turmoil, uncertainty and explosive growth, it is the right time for an experienced visionary to be available to help organizations and enterprises navigate the challenging pathways to success.

Throughout his corporate career, Kenedi oversaw the successful operation of industry-leading solar energy corporations in the U.S., Canada, Australia, Africa and Latin America. Corporations include; LDK Solar, Sharp Electronics Solar Division, Kyocera Solar Inc. and Photocomm, Inc. An expert in the field of solar energy, Kenedi has served as an industry spokesperson, appearing on television and radio and providing commentary for print and online media.

He is a current board member of Westinghouse Solar and a former board member of the Solar Alliance and the Solar Energy Industry Association (SEIA). He has worked closely with a number of industry associations, including the California Solar Energy Industry Association (CALSEIA), Arizona Solar Energy Industry Association (ARISEIA) and International Solar Energy Society (ISES). He has also worked closely with government agencies and organizations such as the U.S. Department of Energy, Sandia National Laboratory, National Renewable Energy Laboratory (NREL), California Energy Commission, Arizona Corporation Commission, Nevada Energy Commission and Florida Solar Energy Center (FSEC).

Kenedi is named to World Generation’s, prestigious, Class of 2012 of the energy industry top twenty leaders along with executives from Bechtel, Siemens, GE, Google, Global Energy Zurich and the Governor of State of Oklahoma.


Jim Eyer


Jim's entire 25 year career has involved energy efficiency, renewables and advanced energy technologies, concepts, benefits and markets. He has been Senior Analyst with Distributed Utility Associates for 13 years. Before that he held a range of positions with Pacific Gas and Electric Company related to advanced electric technology and concepts R&D, electric supply planning, and commercial energy efficiency services. For the last fifteen years Jim has focused on energy storage with an emphasis on benefits and value propositions. He has an undergraduate degree with a double major in physics and management from Sonoma State University and an M.A. in management also from Sonoma State.


Mike Katz


Mike Katz has over 30 years experience in electric and natural gas markets, risk management, strategic planning and operations of physical assets. He has been consulting for the last 9 years. His most recent work is being an Independent Evaluator for San Diego Gas & Electric's (SDG&E’s) and Southern California Edison’s (SCE’s) procurement RFOs. He worked at PG&E from 1983 through 2004 in various departments, including being the vice president of California Gas Transmission, Lead Director of Power Generation, Director of Generation Portfolio Management (Wholesale Energy Sales) and positions in various planning groups.

Mike graduated from the University of Massachusetts, Amherst with a B.S. in Civil Engineering and earned an M.S. in Mechanical Engineering from the University of California, Berkeley. He is a registered Mechanical Engineer in California.


Gene Hunt


Gene Hunt is co-founder of Trevi Communications, a specialty marketing communications and PR firm focused on advancing emerging technologies and related professional services. A marketing communications strategist and writer with more than 30 years of experience, Gene works with new and established technology companies and innovators. With particular expertise in the energy sector, he combines a passion for sustainable solutions with journalistic insight to craft effective and compelling communications. Gene has created and implemented hundreds of successful programs in support of brand launches, IPOs, events, marketing initiatives and publicity campaigns.

Early in his career, Gene held communications management positions in both the U.S. and Europe for global B2B firms including Agfa-Gevaert, Bayer AG, Tyco Electronics, Raytheon and others. Since 2002, he has focused on energy storage and renewable energy, directing communications for clients covering a range of technologies including flywheels, compressed air, advanced batteries, and photovoltaic inverters. During this time (from 2003 till 2010), he also co-founded a full-service PR agency that grew to 40 employees. Gene holds a B.A. degree (magna cum laude) in communications from Suffolk University and speaks three languages.

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