CESA was founded in 2009 by Janice Lin, Managing Partner of Strategen, and Don Liddell, a Senior Advisor to Strategen.

CESA is a membership-based advocacy group committed to advancing the role of energy storage through education, outreach, and research. CESA's mission is to make energy storage a mainstream energy resource, one that leverages renewable energy technology and promotes a more reliable, affordable, and secure electric power system.

Strategen lends its organizational management, analytical firepower, and strategic expertise to CESA as it builds the market for grid storage.

For more information about the California Energy Storage Alliance, please visit the website.